Archive for August, 2007

Ping Mobile Delivers an Unprecedented 63% Double Opt-In Response Rate …

Tuesday, August 28th, 2007

24-7PressRelease.com - The users who replied with their permission were added to the exclusive mobile marketing list for Up Against the Wall. “To have 63% of initial respondents actively opt-in to receive future messages is an outstanding result. The success of each of our …

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Watchguard heats UTMs with new Fireware

Monday, August 27th, 2007

Unified threat management specialist Watchguard has upgraded the security features of its FireBox X e-Series appliances with the second significant firmware refresh in six months. via Techworld

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Anti-Spammers Opt for Opt-In

Saturday, August 25th, 2007

Wired News - But in contrast to Whitehat.com, SAFEeps was an opt-out system, in that recipients had to request removal from a list. Joffe has come full circle to sing the praises of opt-in. “There is no way to use Whitehat.com and send out unsolicited email in …

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Yahoo patches Messenger zero-day flaws

Friday, August 24th, 2007

Computerworld - The bugs in Messenger’s Webcam ActiveX controls were reported Wednesday by eEye Digital Security Inc. ; within hours a researcher identified only as “Danny” had posted exploit code for both flaws on a security mailing list. A day later, Yahoo had …

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Compiling and Using a Qualified Mailing List

Thursday, August 23rd, 2007

New York Times - Direct mail marketing is an inexact numbers game, but you can get some idea of the quality of a mailing list by asking a few key questions. Before you register for a trade show or convention, weigh the potential gain against the travel expenses and …

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Patch Tuesday hack released

Tuesday, August 21st, 2007

TechWorld - A security researcher said he has published the first exploit against one of the 14 vulnerabilities patched last week by Microsoft, Symantec has warned its customers. In a posting to the Full-Disclosure security mailing list, Alla Bezroutchko, a …

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Patch Tuesday update triggered Skype outage

Monday, August 20th, 2007

The Register - The potency of the bug came into question in a posting to a full disclosure mailing list on Friday, hours after it was published. The last security update from Skype itself came out last October, Secunia reports . ® 1 Microsoft’s publishes its monthly …

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Children worst affected by HIV and AIDS, says World Vision

Sunday, August 19th, 2007

Reuters AlertNet - Please contact Katie Chalk, katie_chalk@wvi.org to add your name to the mailing list for next week’s ICAAP summaries from World Vision. Media interviews: —– Call World Vision’s ICAAP team line on +94725305965 to organize interviews …

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Skype still down - Published DoS exploit may be culprit

Saturday, August 18th, 2007

ZDNet.be Blogs - Valery Marchuk of SecurityLab.ru may have an explanation for this world wide outage for Skype.  Marchuk posted the following message on the full disclosure mailing list: Valery Marchuk: On SecurityLab.ru forum an exploit code was published by an …

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Marketing for Little Guys, Part 2: Stretching the Budget Even Further

Friday, August 17th, 2007

E-Commerce Times - Until that happens naturally, it might be worth considering paid search, or the option of paying Google to list your Web … It’s entirely opt-in for consumers, and the result is an increase of 30 percent in click-through rates, and a 400 percent …

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